Unapologetically You

Fitness isn’t just for the physical strength and aesthetics. It’s being committed to doing something for yourself everyday that builds character and confidence. Be bold, resilient, and unapologetically you. Be empowered to live a life that excites you and drives you to be better. Don’t be afraid to do things differently from others. In fact, be proud of it. Know yourself.

That's the kind of strength we represent. If you vibe, wear us and spread the word!

how we started

The Strength in Knowing Yourself

An Inclusive, Feminine Brand in the Weightlifting Industry

  • Free Shipping & Exchanges

    Free standard shipping for all items. Free exchanges only on items with different sizes. 

    Valid only in the U.S.

    Shipping Policy 
  • Top Quality

    Our products utilize the highest quality of materials for the best experience. There was a long R&D process to develop the products we have today. All colors and designs are also unique to us, because they're designed by the owner herself!

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  • Brand Value Driven Content

    We consistently push out free guides, self-love and fitness content to empower you in your journey. Follow our Discord, Instagram, and YouTube for updates! Join our newsletter for our free 8-week Booty Guide.

    Get to Know Us