unapologetically you

Not like other fitness empowerment brands. Why? Our brand is about inner strength and self-compassion.

We believe in fully embracing yourself, the good and the bad. Beauty and strength doesn't come from looking fit and feeling physically strong. Beauty is imperfect, kind, and passionate. It is found in the process towards growth, where we get to witness the meaningful lows that takes us to greater heights through lessons learned. As long as we keep striving to become someone we're most proud of at every stage in life, life is good.

That's the kind of strength we represent. If you vibe, wear us and spread the word!

how we started

Multimedia collage

An Inclusive, Feminine Brand in the Weightlifting Industry

  • Free Shipping & Exchanges

    Free standard shipping for all items. Free exchanges only on items with different sizes. 

    Valid only in the U.S.

    Shipping Policy 
  • Top Quality

    Our products utilize the highest quality of materials for the best experience. There was a long R&D process to develop the products we have today. All colors and designs are also unique to us, because they're designed by the owner herself!

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  • Brand Value Driven Content

    We consistently push out free guides, self-love and fitness content to empower you in your journey. Follow our Discord, Instagram, and YouTube for updates! Join our newsletter for our free 8-week Booty Guide.

    Get to Know Us